🎶 The Pack Music Co-operative: The Future of Music is Fair 🎶

A Community-Owned Music Streaming Revolution
🚨 The Problem: The Music Industry is Broken

Independent musicians are struggling to survive. Global music streaming platforms pay fractions of a cent per stream, forcing artists to rely on ever-decreasing gig incomes, day jobs, crowdfunding, and burnout-inducing hustles just to make ends meet.

💔 80% of all streaming revenue goes to the top 1% of artists.
💔 Most independent musicians make less than $300 a year from streaming.
💔 Artists have no say in how their work is valued.

Streaming should be a sustainable way for musicians to earn a living. Instead, it’s an exploitative system designed to benefit tech giants and major labels, leaving independent artists in the shadows.

It’s time for a new way forward.

🎵 Our Solution: A Music Streaming Service Built for Artists, by Artists

Welcome to The Pack Music Co-operative—a radically fair and sustainable alternative to exploitative streaming.

Unlike traditional streaming platforms that prioritise profits over people, The Pack is built on ethical, transparent, and artist-first principles. Here’s how we’re different:

🔄 A Different Business Model: Revenue Sharing that Works for Artists

• No pro-rata payout model (which favours big artists while indie musicians get scraps).
• Artist-centric royalties—your membership money goes directly to the artists you listen to.
• Multiple revenue streams—including streaming, patronage, gig tix, music and merch sales, and more.

🎛 Technology Designed for Fairness & Discovery

• Smart Discovery Engine – Unlike big platforms that promote only major-label artists, The Pack will use a fair-play algorithm that actively recommends indie musicians based on listening behaviour, location, and user preferences.
• Localised Discovery Mode – Want to support musicians in your area? Our geo-tagging feature will prioritises local artists, helping you discover and directly support homegrown talent.
• Ethical AI meets People-Powered Curation – The Pack won't serve up generic playlists or be influenced by labels pushing their famous, mainstream artists—it will learn what you love and suggest new music while ensuring artists aren’t buried under major-label dominance.

🎶 A Platform that Puts Power in the Hands of Artists & Fans

• Community-Owned Model – Musicians own the platform, shaping its future.
• Fair Pricing & Transparent Payments – Artists see exactly how they get paid for their streams.
• No Exploitative Freemiums – Unlike traditional ad-supported platforms that allow listeners to assume music has no value, The Pack will have no free ad-supported tiers, and will reinvest profits into artists, the music community, and continuous platform improvements.
• Built-In Direct Support Features – Fans can tip artists directly, subscribe to exclusive content, or sponsor musicians, offering real financial sustainability for creators.

📱 An Artist-First Mobile Experience

• Artists get detailed insights into their listeners, rather than vague, hard-to-decipher analytics.
• Fan Pages & Artist Messaging – Optional direct engagement between musicians and fans without corporate interference.
• Customisable Artist Pages – Musicians can showcase their music, upcoming gigs, merch, and even exclusive content right within the app.

This is not just another streaming platform. This is a movement.

But we can’t build it alone.

🛑 The Gap: We Need YOU to Make This Happen

We’ve built the model, assembled the team, developed the prototype, and laid the groundwork. But bringing The Pack to life requires a final push to launch a fully functional, artist-first streaming platform.

Unlike the tech giants who build their empires on exploitative business models and corporate funding, The Pack is powered by its community—by musicians, listeners, and businesses who believe in fairness, sustainability, and independent music.

To make this vision a reality, we need just $45K to finish building key infrastructure and scale up for launch. Your support will directly fund:

🖥 ✔ Platform Development – The Heart of The Pack

We’re building a seamless, intuitive, and artist-friendly streaming experience that prioritises real discovery, direct artist support, and fair revenue distribution. This will include:
🔹 A user-friendly mobile and web app designed for music lovers, businesses and musicians alike.
🔹 Advanced discovery tools that help independent artists get found instead of being buried under mainstream, major-label content.
🔹 Real-time artist payout tracking so musicians can see exactly how they’re earning—no opaque royalty systems.
🔹 Community-powered curation tools that let listeners shape what’s featured.
🔹 Secure, ethical data policies that protect user privacy instead of selling it.

🎵 ✔ Artist Onboarding & Music Curation – Elevating Independent Voices

The Pack wants to launch with thousands of local, original, unsigned artists already on board, ensuring a rich, diverse, and high-quality music catalogue from day one. Your support will help us:
🎤 Bring more artists into the fold, making it easy for musicians to upload their work, set their pricing, and manage their earnings.
📀 Curate high-quality music libraries with genre-based discovery tools that help listeners find their next favourite artist.
🎶 Build a direct artist support system so musicians can sell merch, promote gigs, and engage fans directly.

📢 ✔ Marketing & Advocacy – Telling the World About The Pack

We need to break through the noise of the industry’s biggest players and make sure artists, businesses, and music lovers know that a fair alternative exists. Your contribution will help us:
📡 Launch a local, naitonal and global awareness campaign that reaches indie artists and ethical music lovers everywhere.
📱 Develop and deliver effective and ethical social and digital marketing strategies that highlight musicians and their stories.
📍 Host live events and launch activations that showcase The Pack’s mission and connect artists to their communities.
💬 Advocate for independent musicians by engaging industry leaders, policymakers, and cultural organisations to push for fairer streaming standards.

💰 ✔ Operational Infrastructure – Paying Artists From the First Stream

Unlike traditional streaming services that delay or minimise artist payouts, The Pack is built to compensate musicians fairly and transparently from day one. Your support will enable us to:
💵 Implement real-time payment processing, ensuring that every stream translates into real earnings—immediately.
🛠 Expand server and cloud capabilities on ethical, carbon-neutral systems, guaranteeing fast, reliable, and responsible streaming for users worldwide.
🔒 Ensure security and transparency in financial transactions, giving musicians full control and visibility over their revenue.

🚀 With Your Help, We Can Launch a Music Platform That Puts Artists First

This isn’t just about launching a streaming service. It’s about changing the music industry for the better.

Your contribution powers a revolution—one where independent artists can thrive, fans can support their favourite musicians directly, and businesses can invest in a fairer, more vibrant music ecosystem.

🦸 Be the Hero: Your Support Changes Everything

By backing The Pack, you’re doing more than funding a new streaming platform.

✅ You’re ensuring musicians get paid fairly for their work.
✅ You’re creating a discovery-first ecosystem that puts independent artists at the center.
✅ You’re joining a movement that challenges Big Tech’s unethical influence on our music and musicians.
✅ You’re proving that music lovers can make a real difference in artists’ lives.

When you contribute, you’re not just donating—you’re shaping the future of music.

🎁 Exclusive Rewards for Supporters

Every supporter gets early access to The Pack before the public launch and the ability to contribute to the ideas for phase 2! Plus, we’ve got awesome perks for those who go the extra mile:

📱 $25+ – 3 months free streaming on The Pack
🧢 $50+ – Pack branded cap + 3 months free streaming
👕 $150+ – Pack branded T-shirt + 6 months free streaming
🎧$250+ – Pack branded wireless headphones + 1 year free streaming
🎉 $350+ – VIP invitation to The Pack's exclusive Launch Party + 1 year free streaming
🏢 $500+ (Business Patrons) – 1-year free business access + 1-year personal streaming

💡 Big Supporter Rewards:

• $1,500+ – Your name on The Pack’s Founders Wall (immortalised on our site & in our app!)
• $3000+ – A curated music playlist created just for you by an indie artist on The Pack
• $5,000+ – Exclusive “Guest Curator” Status – Work with our music curation team to create a featured playlist on The Pack, showcasing artists and songs that inspire you and prmoting it to local businesses and listeners. 
• $10,000+ – An exclusive live-streamed Pack lounge performance from a Pack artist with 10 years fere membership
• $20,000+ – Become an official patron of The Pack with a lifetime free membership

Every dollar counts. Every backer makes a difference.

🎤 Join The Movement. Change the Industry.

This is our moment to flip the script on music streaming.

Together, we can create a fair, ethical, and artist-powered music ecosystem.

Join The Pack. Own the future of music.

🎶 Our Music and our musicians deserve better. Let’s build it together. 🎶